What Is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service.
New Forms of Marketing
While many businesses use traditional marketing methods to attract new business and clients, others have added or completely replaced traditional marketing with new or innovative marketing tactics. These fresh methods often revolve around the Internet; companies use social media tools and online ad campaigns to expand their audience. Companies can develop webpages or blogs that provide up-to-date information on their products or services. Customers can then subscribe to news feeds and receive alerts to sales or company events. Companies with an online presence can also advertise their business on other popular websites to direct unique visitors to their company’s webpage.
Advantages and Disadvantages of Traditional Marketing
While newer marketing methods do work and can increase a company’s client base, completely replacing traditional marketing with the latest marketing techniques can prove dangerous. Traditional methods have a high success rate and are proven. Internet methods are subject to clients or customers having access to an online medium and being Internet savvy. With traditional marketing, anyone with a newspaper, mail service, television or radio can learn of your business or service. Rather than customers going online to find your business or service (and possibly stumbling on your competitor’s website), you bring your business or service to potential customers with print advertisements and other traditional methods.
Incorporating innovative marketing methods is an effective way to supplement your current marketing campaign. For example, you can have a print, radio or commercial spot advertising your product or service. With these advertisements, you can then plug your company’s blog or social media feed. Supplementary marketing methods are great for interacting with your customers, offering special promotions and increasing your online presence.