The major channels of Internet Marketing are:
Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform. For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).
Search Marketing (SEM) – Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms that’s why I wrote separate posts explaining the difference:
Search Engine Optimization (SEO) VS Search Engine Marketing (SEM)
SEO VS Pay Per Click (PPC)?
In a nutshell:
SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. It has two major components: On Page SEO and Off Page SEO.
Paid Search Advertising (PSA) is about getting visitors by placing ads on search engines. The most popular approach is the Pay Per Click (PPC) and the most well-known tool is Google Adwords which lets you advertise on the Google and partner network.
So, search marketing has to do with promotion methods related to Search Engines.
Social Media Marketing – Social media marketing is another component of Internet marketing and one that is gaining a lot of attention the last couple of years.
Millions of users spend a considerable amount of their on-line time on Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, LinkedIn and on other SM platforms. This fact alerted digital marketers to take SM seriously and make it a part of the digital marketing campaigns.
Content Marketing – In the past when we talked about SEO we essentially meant link building but this trend has changed since 2011 and content marketing has become the new SEO.
Email Marketing – Email is not dead but on the contrary it is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.
In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers.
Mobile Marketing – More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy.
In fact it is estimated that 30% of the traffic coming to a website is from mobile (this holds true for my websites as well, check your Google analytics reports and you will be surprised).
Banner Advertising – You can find banners in almost all web properties i.e. websites, mobile websites, mobile apps, search engines, newsletters, Facebook, Twitter, YouTube etc.